The business was based on the fact that saying sorry was difficult for some people.
Their services were constantly in demand. Basically, a client would come to them and explain what was required. The customer describes the situation, explaining what had happened and how they had ended up owing the injured party an apology. Most times it was a simple matter of writing up an appropriate apology and handing it to the client, who would then go away and apologise. Sometimes the service extends to delivering the apology on behalf of the client. The fees varied according to whether this was done by sending a phone message or by sending an email or even typing up and posting a letter. In all cases a sincere apology was always provided.
The most expensive and most effective method of saying sorry, when the client simply cannot face the person, is to create a hologram of the client and have it make the apology in the client’s place. The expenses that build up for this type of operation can be fairly astronomical. This being the case, there are times when the client refuses to pay.
When this unfortunate situation occurs, we send the hologram back in order to retract the apology and to say something extremely rude.
This follow up strategy results in the client relying more heavily on the company’s services in order to come up with a really big apology!
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